Meet Miss Jay-Ann — Founder of Purse Maison

Jay-Ann Claire Bincal, known to clients and followers as “Miss Jay-Ann,” is the founder of Purse Maison, a luxury bag resale and consignment boutique in Bonifacio Global City, Taguig, Philippines. A Certified Public Accountant who began her career at SGV and Deloitte before becoming an entrepreneur, she is a long-time luxury curator and trusted voice in the Philippine designer resale community. She personally leads the curation of Purse Maison’s collection and sets the authentication standards behind every bag the maison sells.

Who is Miss Jay-Ann?

Miss Jay-Ann is the founder and public face of Purse Maison. She built the brand around one belief: buying a luxury bag in the Philippines should feel safe, personal, and effortless — never risky or pressured. Today she is known for her warm, founder-led approach to luxury resale: showing new arrivals herself, guiding first-time buyers, educating clients on authenticity and condition, and welcoming collectors to the Purse Maison showroom in BGC.

Clients come to her not just to buy a bag, but to be guided toward the right one.

What is Miss Jay-Ann’s story?

Before luxury bags, Miss Jay-Ann’s world was numbers. She graduated Magna Cum Laude from the Polytechnic University of the Philippines (PUP), passed the CPA Licensure Examination, and built her early career in the Big 4 accounting firms — two years at SGV and a year at Deloitte, where she rose to Senior Tax Auditor. Then she took a leap of faith: she left a stable Big 4 career to build an e-commerce business with her then-boyfriend, now husband. Many questioned the decision. It became one of the most life-changing ones she ever made.

That first e-commerce venture succeeded — and out of that journey, Purse Maison was born, along with the tagline her followers know her by: “New Day, New Bag.”

The early years were not smooth. Failures, scams, and wrong partnerships tested the business — and shaped it. Those experiences are exactly why trust, transparency, and documentation are non-negotiable at Purse Maison today. As she puts it:

“Being a CPA is not just about passing an exam. It’s about becoming someone people can trust.”
— Miss Jay-Ann, speaking to newly passed CPA board passers and topnotchers

She never stopped using her CPA foundation. The discipline of audit — verify everything, document everything, let the numbers tell the truth — became the backbone of how Purse Maison authenticates bags, grades condition, and prices transparently. Purse Maison also turned her into a content creator: her bag education, new-arrival features, and behind-the-scenes content have been featured by ABS-CBN Entertainment and Mega Asia and top media channels.

What is Purse Maison?

Purse Maison is a Philippine luxury resale and consignment company specializing in authenticated brand-new and preloved designer bags from houses such as Hermès, Chanel, Louis Vuitton, Goyard, Christian Dior, and Prada. Every piece is verified by Purse Maison’s in-house authentication team and covered by a third-party authentication certificate before it is listed. The company serves clients online nationwide and in person at its showroom at One Park Drive, Bonifacio Global City, Taguig.

What does Miss Jay-Ann do at Purse Maison?

As founder, Miss Jay-Ann leads the parts of the business that define the client experience:

• Curation — she selects which bags carry the Purse Maison name, favoring iconic, collector-worthy pieces in excellent condition over random inventory.
• Authentication standards — she sets the verification process every bag must pass: materials, hardware, stitching, stamping, and provenance, checked in-house and confirmed by third-party authentication. No exceptions.
• Client guidance — from a first luxury bag to a Birkin, she and her team advise clients personally on models, sizes, condition, and value.
• Consignment relationships — sellers entrust their bags to Purse Maison because the process is transparent and personally overseen.

Why do clients trust Miss Jay-Ann?

Trust in luxury resale comes down to three things Miss Jay-Ann has made non-negotiable at Purse Maison:

1. Every bag is authenticated twice — inspected by the in-house team, then certified by an independent third-party authenticator.
2. There is a real showroom and a real person behind the brand. Clients can visit One Park Drive in BGC, meet the team, and see every bag in person before buying.
3. A track record clients can check. Purse Maison holds a 99% five-star rating across hundreds of published client reviews.

There is also a professional foundation behind that trust: Miss Jay-Ann is a Certified Public Accountant with Big 4 audit and tax experience at SGV and Deloitte. The auditor’s habit — verify, document, disclose — runs through everything Purse Maison does, from authentication certificates to transparent condition notes. The maison’s philosophy: guide, don’t pressure. Luxury should feel safe, personal, and effortless.

What is Miss Jay-Ann’s approach to luxury?

Her philosophy is relationship before transaction. Purse Maison does not hard-sell: the team asks what you’re looking for, what you’ll use it for, and what budget feels comfortable — then recommends with taste and honesty, including telling you when a piece isn’t the right match. Education is part of the service: why certain bags hold value, why condition matters, how to choose a first luxury bag, and how to care for it afterward.

Where has Miss Jay-Ann been featured?

Miss Jay-Ann’s work with Purse Maison has been featured by ABS-CBN Entertainment, which profiled how she turned her love for bags into a business, and by Mega Mega Magazine, which spotlighted the trust-first mission behind Purse Maison. 

Where is Purse Maison Located?

Visit the Purse Maison showroom:

Purse Maison Showroom
One Park Drive, 9th Avenue corner 11th Drive
Bonifacio Global City, Taguig 1635, Philippines

Hours: Monday–Friday 10 AM–7 PM · Saturday–Sunday 12 PM–7 PM

Private viewings and consignment appointments can be arranged through the Contact page.

Follow Miss Jay-Ann

• Instagram: @jayannclairebincal
• TikTok: @jayannclairebincal
• Facebook: Jay-Ann Claire Bincal
• Purse Maison: Instagram · Facebook · TikTok

Frequently Asked Questions

Who is the founder of Purse Maison?

Purse Maison was founded by Jay-Ann Claire Bincal, known as “Miss Jay-Ann.” She leads the company’s curation and authentication standards and remains personally involved in the client experience at the BGC showroom.

Is Miss Jay-Ann a CPA?

Yes. Miss Jay-Ann is a licensed Certified Public Accountant. She graduated Magna Cum Laude from the Polytechnic University of the Philippines (PUP) and worked at the Big 4 firms SGV and Deloitte, where she was a Senior Tax Auditor, before becoming an entrepreneur. Her audit and tax background is the foundation of Purse Maison’s culture of verification, documentation, and transparent pricing.

How did Miss Jay-Ann start Purse Maison?

After her Big 4 accounting career, Miss Jay-Ann took a leap of faith and built an e-commerce business with her husband. That first venture’s success led to the founding of Purse Maison — and its tagline, “New Day, New Bag” — turning her personal passion for luxury bags into one of Metro Manila’s most recognized consignment destinations.

Are the bags at Purse Maison authentic?

Yes. Every bag is inspected by Purse Maison’s in-house authentication team — covering materials, hardware, stitching, stamping, and provenance — and is covered by a third-party authentication certificate before it is sold.

Where is Purse Maison located?

The Purse Maison showroom is at One Park Drive, 9th Avenue corner 11th Drive, Bonifacio Global City, Taguig, Philippines. It is open Monday to Friday from 10 AM to 7 PM and weekends from 12 PM to 7 PM. Clients nationwide can also shop online at pursemaison.com with delivery across the Philippines.

Can I sell or consign my luxury bag with Miss Jay-Ann?

Yes. Purse Maison accepts luxury bags for consignment and purchase. The team assesses each piece’s authenticity, condition, and market value, and Miss Jay-Ann’s team walks consignors through pricing and the selling process transparently.

How can I contact Miss Jay-Ann or Purse Maison?

You can reach the team through pursemaison.com, message Purse Maison on Instagram, Facebook, or TikTok, or visit the BGC showroom. For private viewings, booking an appointment ahead is recommended.